Jonesboro Unlimited Director of Communications
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To develop and implement the marketing strategies of Jonesboro Unlimited’s economic development mission. Provide strategic management of the marketing, advertising and promotional activities of the organization.
Main Responsibilities • Create and execute all marketing, advertising and promotional activities • Develop social media strategy and manage all social media channels • Monitor and manage the productivity of marketing plans and projects • Recommend and manage the marketing budget • Serve as liaison with media and advertising • Monitor industry best practices • Develop and write stories for publications • Plan and produce videos for social media and web page
Education and Experience • Business or communications-related degree or equivalent professional qualification • Relevant experience in all aspects of developing and managing marketing strategies • Proven market research experience • Economic development knowledge preferred • Experience with relevant software and social media applications • Demonstrated writing capabilities • Demonstrated video production and editing skills